Broken: FAIL(!!!)

Here, look at this ad I saw today.

Right off the bat, you can tell what it's for. If you saw it live, you'd see two characters fighting. At a first glance, it's not broken, but if you look at it longer you see the "-Lire... FAIL!!!-" text at the bottom. Does this mean anything ingame? Dev inside jokes? Guess it must be its main selling point: "Find out what -Lire... FAIL!!!- means!"

It got even more broken from there. While I was pondering the meaning of -Lire... FAIL!!!-, the animation suddenly stopped. Didn't they think people might look at it for a minute or two?

They have such a terrible ad, but somehow I actually kinda want to play it. I'm lucky it doesn't run on Macs.

EDIT: Apparently, it's some secret programmer joke that no one's ever heard of. I think I read that somewhere.